About Us

"Minoo" is a Persian name that means "heaven" or "paradise." It is often used as a feminine given name and is associated with beauty, purity, and grace. In the context of our skincare brand, Minu embodies the heavenly and divine essence of skincare, reflecting our commitment to creating luxurious and effective products that nourish and enhance the skin's natural beauty.

Welcome to Minu, where nature meets genetics in the world of skincare. Our brand is named after the founder's mother, who was a trailblazer in the beauty and skin industry. With a legacy of successful beauty and skin clinics established all over the world, she transformed countless women's lives by improving their skin health and confidence.

The founder of Minu was immersed in the skincare world from an early age, witnessing the profound impact that healthy skin can have on a person's well-being. Growing up, she was fascinated by the science behind skincare and developed a deep passion for understanding the intricacies of the skin and how it interacts with various factors in the environment.

With a background in setting up biotech and genetics companies, our founder recognized the immense potential of combining the power of nature and genetics in skincare. Drawing from their expertise in biotechnology and genetics, they embarked on a journey to create a skincare brand that harnesses the natural wisdom of the earth and the latest scientific advancements in genetics to help individuals achieve their best skin.

At Minu, we believe that nature holds all the answers when it comes to skincare. We are committed to using only the finest, sustainably-sourced natural ingredients that are proven to be effective in nurturing and rejuvenating the skin. We combine these natural ingredients with cutting-edge genetic research to create molecular skincare formulations that are scientifically-backed and deliver visible results.

Our approach to skincare is rooted in the understanding that each individual's skin is unique, and requires personalized care. We strive to empower our customers to take control of their skin health by providing them with skincare solutions that are tailored to their specific needs. Our products are carefully crafted to address various skin concerns, from hydration and brightening to anti-aging and complexion balancing, so that our customers can achieve their desired skin goals.

Minu is not just a skincare brand, it's a culmination of years of experience, expertise, and passion for skincare. We are dedicated to upholding the legacy of the founder's mother by continuing to transform lives through healthy, radiant skin. We invite you to join us on this journey to unlock the power of nature and genetics for your best skin ever. Welcome to Minu, where nature and science converge to help you achieve your skincare aspirations.